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Lunker City Fishing Lures

Top Selling Fishing Lures

All Fishing Lures

Fishing Lures

Here is NZ’s best offering of fishing lures available both online & in-store. As passionate fishermen we have curated an offering of all your favourite soft baits, game lures slow jigs, kingfish jigs, topwater lures and much more. As lure fishing gains more traction within the NZ market, we ensure you are kept at the forefront of innovative products from NZ lure makers and those abroad. Let’s run through the categories to ensure you are fully covered. 
  • Soft Baits: Soft baiting quickly became one of NZ’s favourite methods of targeting snapper & the sport has evolved year after year. Choosing the correct soft bait has become increasingly complex with a plethora of new products available. Browse from the likes of Daiwa Bait Junkie, Gulp & Z-Man. Check out our full buying guide here & learn everything you need to know on soft baits!   
  • Slow Jig / Kabura: Kabura style fishing has become increasingly popular all over NZ due to its productivity & ease of use. First utilised as a commercial technique in Japanese waters this style of fishing is as productive as it gets. Keep an eye out for our Slow Jig buying guide, where we will walk you through the entire offering within the NZ market. 
  • Topwater Lures: Boasting NZ’s best offering of topwater lures our team have pulled together a range from the likes of Shimano, Daiwa, On Top Lures & Sluggos. Check out our buying guide to the Best Topwater Lures from OTL.  
  • Game Lures: Chasing Marlin or Tuna? Check out our full selection of Bonze game lures. When it comes to game lures, Bonze has carved our an impressive reputation as NZ’s most trusted game lures. 
  • Squid Jigs: Nothing beats calamari & the thrill of chasing Squid from the shore or land based. Our fully equipped range of squid jigs ensures you have access to the latest and greatest from the world’s best manufacturers. 
  • Kingfish Jigs / Knife Jigs: One of the most productive ways to target NZ Yellowtail Kingfish is mechanical jigging. We have stocked the shelves with the best knife jigs from the likes of Shimano, Daiwa, Thirty Seven & Ocean’s Legacy. 
  • Slow Pitch Lures: Opening up a whole new world of possibilities, slow pitch jigging is an art in itself. To understand more about this art, check out our buying guide to slow-pitch lures.  
When it comes to lure fishing, it doesn't just stop there. As specialists in our field, we have an entire range of lures that fit all purposes. Check the rest out below. 
  • Trolling lures – Bibbed minnows & trolling lures are great ways to target pelagic species in NZ waters. Trusted for years, this style of fishing continues to deliver. 
  • Saltwater Casting Minnows – A great way to target feeding fish just below the surface. Have a flick with one of these lures and watch the kingfish go crazy. 
  • Vibe Lures – Fished in a similar way to soft baits, vibe lures provide a fast-sinking alternative to hard-feeding snapper, kahawai & kingfish. 
  • Freshwater Lures – A great way to target river species such as brown trout & Rainbow trout or Salmon. 
  • Lure Packs – Great gift ideas and great convenience. Lure packs are a great way to get started with lure fishing.
  • Limited Edition Lures – Our team often partner with NZ’s best lure makers to bring something a little special to the market. 
  • Micro Jigs – Gaining more popularity, micro jigs are a great way to target inshore species such as Snapper & Kahawai
Ensuring you get the most out of your lures requires the correct rod, reel & terminal tackle to boot. Here is a quick flick over to our full offering of everything else you need.

Why shop with Land & Sea

Land & Sea is passionate about lure fishing. Stacking our offering with the latest & greatest from Daiwa, Shimano, Z-Man, Gulp, Ocean’s Legacy, Ocean Angler, Repala & many more. Not only do we have all the latest products, we also provide insightful buying guides to help you grab the right products for you! 



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