Soft Baits

Soft Baits Lures

• Soft Bait Packs: Soft bait packs are a convenient & cost-effective option that allows the angler to invest in multiple colours & styles of soft bait. Depending on the size of bait, you will receive between 4 – 6 baits per packet. Oil-Based PVC baits will also carry a water-based scent to allow the bait to marinate while stored. 
• Soft Bait Tubs: Soft bait tubs are exclusive to the very popular Berkley Gulp Soft Baits. A great way to purchase a large quantity of your favourite lure. Most tubs will hold in excess of 20 plus baits which make tubs a great option for those who choose to remain consistent. All tubs include a water-based scent which keeps the baits ready for action.  
• Limited Edition Soft Bait Packs: We get access to an exclusive soft bait offer from our key brands every now and again. This is a great way to get your hands on a limited edition lure that you won’t find on the shelves anywhere else! 
• Slug-Go Soft Baits: Slug-Go Soft Baits are a great addition to any top water anglers tackle bag. Easy to swim, easy to cast & deadly to Kingfish & Snapper alike. Slug-go baits are pre-rigged with strong hooks; simply tie your uni knot & away you go. 
• Gels & Scents: A must-have for any soft bait lure fishermen, scents can be the difference between a hot session & a slow bite. Most baits are now designed with belly slits to allow the application of a scent enhancement gel. Our team have curated NZ’s best range of soft bait scent gels. 

• Soft Bait Jig Heads: Fishing the correct jig head is a crucial piece to of the puzzle when it comes to soft bait fishing. Luckily we have a huge range of jig heads to pair with your selected soft bait. Only fish the best jig heads from the likes of Daiwa, Ocean Angler, Berkley, TT Lures & Z-man.
• Soft Bait Reels: We stock a massive range of the world’s best soft bait reels for all anglers no matter the budget. Picking the correct soft bait reel is vital to ensuring your success as an angler. Choose from leading brands such as Shimano, Daiwa, Penn & Okuma. 
• Soft Bait Rods: Select from NZ’s best range of soft bait rods here at Land & Sea. Our team of experts have pulled together the best soft bait rods for your convenience. The world-leading rod builders such as Daiwa, Okuma, Composite Developments, Shimano, Penn, Abu Garcia & Oceans Legacy.
• Braid & Leaders: Ensuring you have the correct braided fishing line can not only affect the performance of your gear but also keep your gear within the manufacturer’s warranty. Our full range of braid is all you need to keep your spool covered. Our large selection of fluorocarbon leaders is the key ingredient you need to get one over that cleaver snapper. 
• Accessories: Clips & Swivels are great ways to speed up the changing of your jig heads. A convenient addition to your soft bait arsenal. 

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