EXPLORE PENN RANGE
UNBEATABLE
VALUE
UNDENIABLE RELIABILITY
BECAUSE FISH
BECAUSE FISH
WON’T WAIT.
Trusted by anglers for its strength, reliability, and innovation. From battling big game offshore to chasing snapper inshore, PENN reels and rods are built to perform in the toughest conditions. With a legacy of craftsmanship dating back to 1932, PENN continues to set the standard in high-performance fishing equipment that's tested against the extremes. At Land & Sea, we stock a curated selection of PENN reels, rods, and combos to suit New Zealand's unique fishing conditions. Shop online today and gear up with PENN battle-tested equipment built for the fight.
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The PENN Brand
PENN has been a dominant force in saltwater fishing gear for decades, recognized globally for producing some of the most reliable and durable fishing reels and rods. Established in 1932, the brand has consistently delivered high-quality tackle specifically designed for saltwater anglers, making it a favourite among both recreational fishermen and professionals. PENN’s gear is engineered to perform in the harshest environments, particularly suited to the unique conditions of the NZ and Australian markets. From inshore to deep offshore adventures, PENN remains a top choice for those seeking strength and performance in their fishing equipment.
At Land & Sea, we proudly carry the most extensive selection of PENN products, available both in-store and online. Our team has worked closely with the PENN brand since our conception, becoming experts in everything PENN. Whether it’s through our product buying guides or hands-on expertise, we ensure you find the right gear for your fishing adventures.
- PENN Fishing Reels: PENN’s saltwater reels are the epitome of durability and innovation, having earned over 1,400 IGFA world records. Their range includes the Spinfisher, Battle, and Slammer series, all of which offer unparalleled strength, corrosion resistance, and precision. PENN's reels are trusted to handle everything from big-game offshore fishing to inshore casting. Notable reel features include their proprietary CNC Gear™ technology and HT-100™ drag systems, providing smooth drag under heavy loads. This is the perfect place to view their entire range of quality fishing reels.
- PENN Fishing Rods: PENN’s rods are designed to complement their powerful reels, engineered for the rigours of saltwater fishing. The Carnage, Prevail, and Rampage series are popular among serious anglers. These rods, made with high-quality graphite composite blanks, offer lightweight sensitivity without compromising strength. Check out the full range of PENN fishing rods here.
- PENN Rod & Reel Combos: PENN offers expertly matched rod and reel combos for different fishing applications. Combos like the Battle III and Fierce IV provide anglers with affordable, balanced setups ready for action right out of the box. These combos are particularly popular for surfcasting and offshore fishing.
- PENN Electric Fishing Reels: PENN have recently entered the NZ electric market with the NEW Fathom 80 electric reel. This impressive reel incorporates the ever-trusted Fathom overhead fishing reel with an integrated Lithium-ion battery & brushless motor system. This reel offers anglers an upgraded fishing experience supported by the trusted PENN rod range.
- PENN Fishing Accessories: PENN offer a huge range of both fishing accessories & terminal tackle. When it comes to tooling for your fishing adventures PENN offer high-quality gear at a price that will not break the bank. If you need a new tackle bag, a set of pliers or a tool belt, this is the place for you.
We offer New Zealand’s most comprehensive selection of PENN products, and our team has extensive experience with the brand. We strive to share our expertise through detailed buying guides and product insights, ensuring you have all the information you need. Below, we've highlighted some of our top guides for you to explore. Be sure to check back regularly, as it's a great way to stay informed about the latest products, trends, and in-depth reviews.
- Land & Sea Buying Guide | Deep Drop Fishing in 2024; What’s the vibe?
- Land & Sea Buying Guide | The ultimate buying guide to soft baits in NZ
- Land & Sea Buying Guide | An epic guide to the best fishing rods
- Land & Sea Buying Guide | The ultimate buying guide to Fishing Reels for topwater fishing
PENN Technology
For decades, PENN has set the benchmark for cutting-edge fishing technology. Highlighting some of their standout reel innovations, these advancements are what make PENN a leader in the fishing industry today.
- PENN IPX Technology: PENN's IPX waterproof technology, featured in reels like the Spinfisher VI and Authority series, provides a high level of protection against water intrusion. The IPX5 and IPX8 seals ensure that the body and spool remain watertight, even when exposed to waves or submerged. This design is perfect for anglers fishing in harsh saltwater environments, maintaining reel performance and longevity.
Why Shop PENN with Land & Sea?
Land & Sea is New Zealand’s go-to destination for the full PENN experience, both online and in-store. We take pride in offering the entire range of PENN products with fast nationwide shipping, delivered right to your door. As fishing specialists, our team works closely with trusted brands like PENN to bring you the best fishing gear. Land & Sea provides NZ’s largest selection of fishing products, focusing on giving you access to top-quality equipment. Our team not only curates the ideal fishing range but also shares their extensive knowledge, ensuring your next trip is a success.