Black
Friday
Our Biggest Sale of the Year!
The gear you want. The prices you have been waiting for. Black Friday is coming to Land & Sea.
Shop current sale dealsBlack Friday Price Match
See a lower price? We will match the deal.
Black Friday (BFCM26) 2026 falls on Friday 27 November. If you see a lower price during the Land & Sea Black Friday (BFCM) promotional period or the month of November, we will match the deal.*
*Conditions apply. Promotional dates and full eligibility criteria will be confirmed before the sale begins.Shop while you wait
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Black Friday FAQs
When is Black Friday 2026?
Black Friday 2026 falls on Friday 27 November. Land & Sea's exact promotional start and finish times will be published here before the event begins.
What will be included in the Land & Sea Black Friday sale?
Expect offers across selected outdoor gear, fishing equipment, camping products, footwear and apparel. Participating products and discounts will be confirmed when the sale launches.
Can I shop deals before Black Friday?
Yes. Shop current sale deals and clearance items on our Sale page or Outlet page now.
How does the Black Friday price match work?
If you see a lower eligible price during the Land & Sea Black Friday promotional period, we will match the deal. Conditions and eligibility criteria apply and will be published before the promotion starts.
Will Black Friday products sell out?
Yes, some offers may have limited stock, sizes or colours. Products are not reserved until checkout is complete, so popular deals can sell through quickly.
Will the online prices update automatically?
Yes. Promotional prices will appear on eligible product pages once the offer is live.
What happens if the price lowers during the Black Friday sale?
On the rare occasion the price is lowered during the promotional period an online form will be available to obtain a voucher for the price difference. It will be available here once promotion is live. Please give our customer service team some time to assess these claims as it is their busiest time of the year. We will process these requests as quickly as possible.