Men's Socks
Men's socks for running, hiking, everyday and everything in between, because the right socks are the difference between a great day out and a blistered one. Our range features Smartwool, Salomon, Hoka and more, including merino, cushioned performance and everyday styles.
Match the sock to the activity. Merino wool socks regulate temperature, resist odour and stay comfortable across a huge range of conditions, which makes them the go-to for hiking and travel; synthetic performance socks wick sweat and add targeted cushioning for running; and everyday socks keep it simple. Pay attention to height and cushioning level, and make sure they fit snugly without bunching, which is what actually prevents blisters.
Order online for fast, tracked delivery across New Zealand, or add a few pairs to your next click and collect from our Grey Lynn store or Westgate collection point at 4B Topere Way.
Frequently asked questions about men's socks
Why are merino wool socks so popular for the outdoors?
Merino wool is a bit of a wonder fibre for socks. It regulates temperature so your feet stay comfortable warm or cool, wicks moisture, and naturally resists odour so you can wear it for days, which is ideal for tramping and travel. It is soft rather than itchy like old-school wool, and keeps some warmth even when damp. That all-round performance is why merino is the default for serious outdoor socks.
What is the difference between hiking socks and running socks?
Hiking socks are usually thicker and more cushioned, often merino, built for comfort and warmth over long days and to protect against boots. Running socks are thinner, lighter and more breathable, with targeted cushioning and a snug fit to prevent slipping and blisters at speed. Using the right one matters: a thick hiking sock in a running shoe can feel hot and bulky, and a thin running sock gives less protection on a tramp.
How much sock cushioning do I need?
It is a comfort choice balanced against fit. More cushioning adds warmth and impact protection for hiking and cold conditions, but takes up room in the shoe, so factor it into your shoe fit. Less cushioning gives a closer feel and runs cooler, which many prefer for running and warm weather. Pick the cushioning for the activity, then make sure your shoes still fit with those socks on.
Do good socks really prevent blisters?
They genuinely help. Blisters come from friction and moisture, so a well-fitting sock that wicks sweat and does not bunch or slip removes two of the main causes. Merino and technical synthetics manage moisture far better than cotton, which holds sweat against the skin. Combine the right socks with well-fitting shoes and, for long days, some people add a thin liner sock for extra protection.
What sock height should I choose?
Match it to your footwear and the conditions. Low or ankle socks suit casual shoes and warm-weather running; crew height is the versatile all-rounder and protects against boot cuffs; taller socks add warmth and coverage for hiking in cooler weather or scrubby terrain. For boots, choose a sock tall enough to sit above the collar so the boot never rubs bare skin.
Can I wear merino socks in summer?
Yes. Despite being wool, merino regulates temperature and wicks moisture, so lightweight merino socks are comfortable in summer and keep your feet drier and less smelly than cotton. Choose a thinner merino weight for hot days. Its all-season versatility is a big part of why merino is so popular for travel, where one type of sock covers a range of climates.
How do I wash merino and technical socks?
Machine wash them cool or warm on a gentle cycle with regular detergent, turn them inside out to clear debris, and skip the fabric softener, which coats the fibres and reduces wicking. Air dry where possible, as high dryer heat shortens the life of both merino and elastane. Treated well, quality socks last a long time and keep performing wash after wash.