Okuma
Okuma fishing rods, reels and combos, built to give New Zealand anglers serious performance for the money. Shop Nanomatrix X surf, topwater and travel rods, Ceymar, Inspira and Azores spin reels, Coronado and Avenger baitfeeders, Surf 8K and Big Bomber surf reels, and Cavalla offshore reels.
Browse Okuma rods, reels and ready-matched rod and reel combos for surfcasting, soft baiting, rock fishing and boat fishing.
Come and feel the balance of an Okuma surf combo at our Grey Lynn concept store at 36 Pollen Street, or order online for fast, tracked delivery across New Zealand.
Okuma Fishing Reels
About Okuma
Okuma was founded in 1986 in Taiwan and has grown into one of the world's best known makers of fishing rods and reels. Its focus is clear: dependable, well-engineered tackle at prices that let more anglers fish with good gear. That value has made Okuma a common sight on New Zealand surf beaches, rocks and boat ramps.
Okuma designs for real fishing conditions, from salt spray to heavy casting, and its range runs from affordable combos for beginners through to serious surf, jigging and offshore gear.
Surfcasting and shore fishing
Okuma is especially strong in surf and land-based fishing. The Nanomatrix X range includes long surf casting rods such as the Mad Dog, built to throw heavy sinkers and baits out past the breakers, alongside topwater casting and multi-piece travel rods. Flite Surf, Surf 8K and Big Bomber reels pair with them, with long-cast spools that help line flow off cleanly, and the Soul Surf and Endurance rods round out the surf and rock options.
Boat fishing, baitfeeders and more
For boat and harbour fishing, the Coronado and Avenger baitfeeder reels let a fish run with the bait before you engage the drag, a favourite technique for snapper. Ceymar and Inspira spin reels suit soft baiting, Azores and Tesoro spin reels handle heavier saltwater work, and Cavalla reels, including two-speed models, cover jigging and deeper water. Okuma also makes Makaira game fishing leader, and a wide range of combos that take the guesswork out of matching a rod and reel.
At Land & Sea we carry a wide Okuma range, and our team can help you choose a surf combo for your local beach or a baitfeeder setup for the harbour.
If you are new to surfcasting, an Okuma surf combo is one of the easiest ways to start: the rod and reel are already matched, so you can add line, a sinker, a trace and bait and head straight to the beach. Experienced anglers often step up to a Nanomatrix X rod and a long-cast reel for extra distance.
Frequently asked questions about Okuma
Is Okuma a good fishing brand?
Yes. Okuma is a well-established fishing tackle brand, founded in Taiwan in 1986, known for giving anglers reliable rods and reels at very reasonable prices. Its range runs from affordable combos for beginners to serious surf, jigging and game gear, and models such as the Nanomatrix X surf rods and Coronado baitfeeder reels are popular with New Zealand anglers who want good performance without paying top-tier prices.
What is a baitfeeder reel like the Okuma Coronado?
A baitfeeder reel has a second, very light drag that you can switch on so a fish can take line and swim off with the bait without feeling resistance. When you are ready, a turn of the handle or a flick of the lever engages the main drag and you are on. Okuma's Coronado and Avenger baitfeeders are popular for snapper fishing from boats and the shore, especially with strayline and ledger rigs.
Which Okuma rod is best for surfcasting?
For surfcasting, look for a long rod of around 12 to 15 feet that can throw heavy sinkers and baits beyond the breakers. Okuma's Nanomatrix X surf rods, including the Mad Dog, are popular choices, and the Soul Surf and Endurance ranges offer great value. Match the rod's casting weight to the sinkers you use, and pair it with a large spin reel such as the Surf 8K, Flite Surf or Big Bomber with plenty of line capacity.
What is the Okuma Nanomatrix X?
Nanomatrix X is Okuma's range of performance rods, built on light, strong blanks for long casting and good sensitivity. The range covers surf casting rods for beach and rock fishing, topwater casting rods for kingfish and other pelagics, and multi-piece travel rods that pack down into a tube. It is one of Okuma's most popular ranges in New Zealand because of its balance of performance, weight and price.
Are Okuma rod and reel combos good for beginners?
Yes. Okuma combos are a great way to start fishing, because the rod and reel are already matched for weight, size and line class, and they are priced to be affordable. There are combos for soft baiting, general spin fishing, baitfeeder snapper fishing and surfcasting. Choose a combo for the type of fishing you will do most, spool it with suitable line, and you will be ready to go straight away.
How do I keep an Okuma reel working well after saltwater fishing?
Salt is the enemy of any reel, so give an Okuma a light rinse with fresh water after every saltwater session, keeping the drag tight while you rinse so water stays out of the drag stack. Back the drag off afterwards and let the reel dry before storing it. Do not soak it or use a high-pressure hose. Rinse the rod and guides as well, oil the line roller now and then, and get it serviced if it starts to feel gritty.