Wise Angler
Wise Angler hooks and swivels, high quality terminal tackle in plastic free, compostable packaging. Shop Demon Circle and Light Circle hooks, Octopus hooks and extra long point Beak hooks, rolling swivels with Coast Lock and Italian snaps, impressed rolling swivels, barrel weight rolling swivels and Crossline 3-way swivels with pearl beads.
Explore more terminal tackle for snapper, kingfish and surfcasting.
Stock up on Wise Angler hooks at our Grey Lynn concept store at 36 Pollen Street, or order online for fast, tracked delivery across New Zealand.
Wise Angler Hooks
About Wise Angler
Wise Angler was born from a passion to make a positive difference in recreational fishing. The brand set a new standard for sustainability in tackle, with plastic free, compostable packaging and a plastic free approach that runs from its products through to its mailers. The aim is simple: high quality hooks and swivels that help you catch fish, without leaving a trail of plastic behind.
For anglers who care about the oceans and waterways they fish, Wise Angler is an easy way to cut the plastic waste that comes with buying terminal tackle, without compromising on strength or sharpness.
Hooks for bait fishing
Wise Angler's circle hooks come in two styles. Demon Circle hooks are strong, heavy duty circle hooks for bigger fish such as large snapper and kingfish, while Light Circle hooks are lighter wire hooks for smaller baits and lighter tackle. Circle hooks set in the corner of the jaw as the fish swims away, so you simply wind tight rather than striking, which suits strayline and ledger fishing and catch and release.
Octopus hooks are a classic all-round pattern for snapper and general bait fishing, and the Beak hooks with an extra long point and fluoro green finish are designed for quick penetration and added attraction.
Swivels and Wise Angler at Land & Sea
Wise Angler rolling swivels prevent line twist and connect your main line, leader and rigs. Choose rolling swivels with Coast Lock snaps or Italian snaps for quick changes, impressed rolling swivels for strength, barrel weight rolling swivels for heavy duty work, and Crossline 3-way swivels with pearl beads for dropper rigs. Each pack lists its breaking strain, so you can match swivels to your line.
At Land & Sea we stock a wide range of Wise Angler hooks and swivels, and our team can help you choose the right hook size and swivel for your rig and target species.
Frequently asked questions about Wise Angler
What is plastic free fishing tackle packaging?
Plastic free packaging replaces the plastic bags and blister packs usually used for hooks and swivels with compostable or recyclable materials. Wise Angler packs its hooks and swivels in plastic free, compostable packaging and extends that approach to its mailers. That cuts the amount of plastic waste that ends up in tackle boxes, landfills and, too often, the ocean, without changing the performance of the tackle.
What is the difference between Demon Circle and Light Circle hooks?
Wise Angler Demon Circle hooks are heavy duty circle hooks made with stronger wire for big fish, such as large snapper, kingfish and other powerful species, and for heavier tackle. Light Circle hooks use a lighter wire, which suits smaller baits, lighter line and finesse fishing, and lets the bait move more naturally. Choose by the size of your bait, your line strength and the fish you expect to hook.
Why use a rolling swivel?
A rolling swivel has a smooth, free turning barrel that rotates under load, which stops your line from twisting as baits, lures and fish spin in the water. Line twist weakens line and causes tangles, so a quality rolling swivel saves time and lost fish. Choose a swivel with a breaking strain higher than your leader, and use a snap version for quick rig changes on the boat or the beach.
What is a 3-way swivel used for?
A 3-way swivel, such as the Wise Angler Crossline 3-way rolling swivel, has three connection points. It is used to make dropper rigs, with one ring to the main line, one to the sinker or a lower leader, and one to a dropper with a hook, so the bait sits off the bottom away from the main line. The pearl beads add a little attraction and protect the knots. They are popular for snapper and surfcasting rigs.
What does an extra long point mean on a hook?
An extra long point hook has a longer, sharper point section, which helps it penetrate quickly and hold securely once the fish is hooked. Wise Angler Beak hooks with an extra long point are designed for bait fishing for snapper and other species where a fast, clean hook set matters. The fluoro green finish adds visibility and attraction. Keep hook points sharp and replace hooks that are blunt or bent.
How do I choose a swivel size?
Choose a swivel by breaking strain first, making sure it is stronger than your leader, then pick the smallest size that meets that strength so it does not spoil the presentation. Lighter swivels suit soft bait and light bait fishing, while heavier impressed and barrel weight rolling swivels suit kingfish, game fishing and heavy surfcasting. Wise Angler lists the breaking strain on every pack.