Cush It butt cushions, padded rod butt protectors that take the sting out of fighting big fish. Shop the Cush It All Species Butt Cushion in silver, yellow, blue and pink, and the larger Big Game Butt Cushion for heavy tackle and game fishing.

Explore more fishing accessories, from gimbals to gloves.

Try a Cush It on your rod at our Grey Lynn concept store at 36 Pollen Street, or order online for fast, tracked delivery across New Zealand.