Black Magic
Black Magic fishing tackle, designed in New Zealand for Kiwi waters. Shop Black Magic KL and KLT hooks, Snatcher flasher rigs including the Snapper Whacker, Tough Fluorocarbon leader, Sabiki rigs, rolling swivels, Equalizer gimbal and harness sets, and tackle bags and backpacks with storage boxes included.
Browse Black Magic terminal tackle and fishing accessories for snapper, kingfish and surfcasting.
Ask our team which Snatcher rig suits your spot at our Grey Lynn concept store at 36 Pollen Street, or order online for fast, tracked delivery across New Zealand.
Black Magic Soft Tackle Bags
About Black Magic
Black Magic is a New Zealand tackle brand, and its gear is designed around the way Kiwis actually fish: soft baiting and strayline fishing for snapper in the Hauraki Gulf, dropping flasher rigs over foul ground, surfcasting off west coast beaches and battling kingfish and game fish offshore. That local focus shows in the range, which leans heavily on hooks, rigs and leader built for New Zealand species and conditions.
The brand is best known for its hooks and pre-tied rigs, and for many anglers a packet of Black Magic hooks or a Snatcher rig is simply part of the standard kit in the tackle box.
Hooks, rigs and leader
Hooks are the heart of the range. The KL and KLT hooks are recurve-style hooks designed to set in the corner of the mouth, which helps with hook-up rates and makes catch and release kinder. They come in a wide spread of sizes, from small hooks for bait fish and smaller species up to heavier patterns for big snapper and kingfish.
Snatcher flasher rigs are pre-tied dropper rigs with flashers and lumo beads that draw fish in, with versions such as the Snapper Whacker and colourways like Bleeding Pilchard. Sabiki rigs catch bait fish for live baiting, and Tough Fluorocarbon leader gives you abrasion resistance and low visibility around rocks and reef. Rolling swivels and clips round out the terminal tackle.
Game fishing gear and storage
For stand-up game fishing and heavy kingfish work, the Equalizer gimbal and harness sets spread the load of a big fish across your body, so you can fight it for longer with less strain on your back and arms. Black Magic also makes surf rigs and gift packs, which make a handy starting point for a new surfcaster.
To keep it all organised, the Black Magic tackle bag and tackle backpack each come with three storage boxes, and the backpack adds an insulated case for bait or lunch. At Land & Sea we stock a deep Black Magic range, and our team fish these rigs themselves, so ask us what is working.
Frequently asked questions about Black Magic
What is the difference between Black Magic KL and KLT hooks?
Both are Black Magic recurve-style hooks designed to set in the corner of the fish's mouth, which improves hook-up rates and helps with catch and release. The KLT is a separate pattern in the range with its own sizing, so the best choice depends on the species, bait size and rig you are fishing. If you are unsure, compare the two side by side in store or ask our team which one suits your setup.
What is a Black Magic Snatcher rig used for?
A Black Magic Snatcher is a pre-tied flasher rig, a dropper rig with flashers and lumo beads above the hooks that catch light and draw fish in. It is mainly used for snapper and other reef fish when fishing straight down from a boat or kayak. Add a sinker to the bottom, bait the hooks with a small strip of bait, drop it to the bottom and wind up slightly so the rig sits just off the seabed.
Is Black Magic a New Zealand brand?
Yes, Black Magic is a New Zealand tackle brand. Its hooks, flasher rigs, leader and accessories are designed with New Zealand fishing in mind, from snapper fishing in the Hauraki Gulf and surfcasting off open beaches to kingfish and game fishing offshore. That local focus is why Black Magic gear is such a common sight in Kiwi tackle boxes, on boats and on wharves around the country.
Why use fluorocarbon leader for fishing?
Fluorocarbon leader is harder to see underwater than standard nylon, which can help when fish are wary or the water is clear. It is also more resistant to abrasion, so it stands up better to rocks, reef, shell and the rough mouths of fish such as kingfish. Black Magic Tough Fluorocarbon Leader comes in a range of breaking strains, so you can match it to your main line and the size of fish you expect to catch.
What is an Equalizer gimbal and harness set?
A Black Magic Equalizer gimbal and harness set is stand-up game fishing gear. The gimbal sits at your waist and holds the butt of the rod, while the harness clips to the reel and spreads the pull of a big fish across your back and hips rather than your arms. That lets you fight kingfish, tuna and marlin for longer with less fatigue, and it is safer and more comfortable on a moving boat.
How do I use a Sabiki rig to catch bait?
A Sabiki rig has a string of small hooks dressed with flashy material that imitates tiny bait fish. Clip a small sinker to the bottom, drop the rig into a school of jack mackerel, koheru or yellowtail and jig it gently up and down until fish hook on. Wind in carefully, as the rig carries several hooks, and use the bait fish fresh or live for snapper, kingfish and other predators that feed on them.