Kilwell

Kilwell, a New Zealand-based company with a rich history dating back to its establishment in 1933 by Englishman John L. Wells, has evolved into a pioneering force in the fishing and outdoor equipment industry. Initially beginning as a retail shop, Kilwell expanded its reach, becoming a prominent importer and wholesaler with the Kilwell brand gaining prominence in the 1940s. Over the years, the company secured key agencies for renowned international fishing tackle brands, solidifying its position as a leader in the field. The Kilwell legacy continued with John L. Wells' sons taking over in 1965 and the establishment of Kilwell Fibretube, a groundbreaking venture producing fiberglass and rod blanks. The company's commitment to innovation extended to the launch of its e-commerce site in 2013. Now under the leadership of the third generation, Amanda and Geoffrey, Kilwell has celebrated its 90th anniversary in 2023, a testament to its enduring family culture, commitment to quality, and a diverse range of products, including nets, gaffs, and aerators, that have contributed to its longstanding success in the fishing and hunting community.